Website, SEO & Project Glossary
Plain-English definitions for terms used across DDPW website, SEO, project-system, research and documentation work.
Common terms
Canonical URL
The preferred URL for a page when similar or duplicate versions could otherwise be discovered. It helps search engines understand which version should be treated as primary.
Content Architecture
The way pages and information are grouped, labeled, ordered and connected so visitors can understand where content belongs.
Conversion Path
The sequence that moves a visitor from initial interest toward a useful action, such as reading a service page, reviewing a project, or starting a conversation.
Decision Log
A simple record of important project decisions, when they were made, why they were made and what tradeoffs were accepted.
Information Architecture
The broader system for organizing, labeling and navigating information across a website or digital product.
Internal Link
A link from one page on a website to another page on the same website. Good internal links help visitors and search engines understand relationships between topics.
Meta Description
A short description associated with a web page that may be used by search engines in search results. It should accurately summarize the page rather than repeat keywords mechanically.
Responsive Design
A layout approach that adapts to different screen sizes instead of forcing the same desktop geometry onto phones and tablets.
Research Synthesis
The process of combining information from multiple sources into a structured summary that shows themes, differences, uncertainty and practical implications.
Search Intent
The underlying goal behind a search query — for example, learning something, comparing options, finding a service or completing a task.
SOP
Standard Operating Procedure. A repeatable set of instructions for completing a recurring process consistently.
Source Index
A structured list of source materials with identifying information such as date, origin, topic, relevance and a stable reference back to the original item.
Topic Cluster
A group of related pages connected around a broader subject, often with a central service or hub page linking to more specific supporting content.
XML Sitemap
A machine-readable list of important website URLs that helps search engines discover and revisit public content.
Related resources
Strategy, digital development, research, documentation and project systems built to make complex work clearer and more useful.